Research shows that innovation is an excellent source of value creation and growth, so our “flower” logo represents new growth opportunities as we source new ideas and innovations. This is critical at this time when “old” markets are contracting. Each challenge is unique, our role is to cultivate and support parties to achieve the goal.

The closed, circular structure of our logo represents the structured, researched, and risk-sensitive crowdsourcing processes we use to source the right solutions.

The space in the logo symbolizes the community, or crowd, that collectively offer a rich field of possibilities relevant to each challenge. The crowd can be internal or external to the seeker organisation.

Traditional innovation methods are risky and expensive; crowdsourcing is compelling because it reduces the risks and costs, while simultaneously increasing the speed of delivery. Crowdsourcing is a form of open innovation. Our research shows that knowledge of crowdsourcing skills and processes positively impact results. We leverage our unique, global research to partner with you to deliver the best possible chance of success. Once crowdsourcing is entrenched, crowd work enhances the dynamic capabilities of the firm making it a potential strategic asset for firms.

In the words of that great philosopher, Dr Seus, “Oh, the thinks you can think up, if only you try!”. We get a crowd to do the leading edge thinking for you. We look forward to working with you to achieve daring and extraordinary results!